Company
ByteDance
Title
Large-Scale Video Content Processing with Multimodal LLMs on AWS Inferentia2
Industry
Media & Entertainment
Year
2025
Summary (short)
ByteDance implemented multimodal LLMs for video understanding at massive scale, processing billions of videos daily for content moderation and understanding. By deploying their models on AWS Inferentia2 chips across multiple regions, they achieved 50% cost reduction compared to standard EC2 instances while maintaining high performance. The solution combined tensor parallelism, static batching, and model quantization techniques to optimize throughput and latency.
ByteDance, the company behind popular platforms like CapCut and other content services, has implemented a sophisticated LLMOps infrastructure to handle the massive scale of video content processing required for their operations. This case study demonstrates a practical implementation of multimodal LLMs in a production environment, highlighting both the technical challenges and solutions in deploying these complex systems at scale. The core challenge ByteDance faced was the need to efficiently process billions of videos daily for content moderation and understanding, while keeping costs manageable and maintaining high performance. Their solution leverages multimodal LLMs deployed on AWS Inferentia2 chips, representing a significant advancement in how AI systems can handle multiple data modalities (text, images, audio, and video) simultaneously. The technical implementation is particularly noteworthy for several reasons: **Architecture and Model Design** * The solution utilizes a custom multimodal LLM architecture designed specifically for handling single-image, multi-image, and video applications * The system creates a unified representational space that integrates multiple input streams * Cross-modal attention mechanisms facilitate information exchange between different modalities * Fusion layers combine representations from different modalities effectively * The decoder generates output based on the fused multimodal representation **Performance Optimization Techniques** ByteDance implemented several sophisticated optimization strategies to achieve their performance goals: * Tensor Parallelism: They distributed and scaled the model across multiple accelerators within Inf2 instances, enabling efficient processing of large models * Static Batching: Implemented uniform, fixed-size batches during inference to improve both latency and throughput * N-gram Filtering: Applied repeated n-grams filtering to enhance text generation quality while reducing inference time * Model Quantization: Converted weights from FP16/BF16 to INT8 format for more efficient execution on Inferentia2, maintaining accuracy while reducing memory usage * Model Serialization: Optimized throughput on inf2.48xlarge instances by maximizing batch size while ensuring the model fits on a single accelerator **Deployment and Infrastructure** The production deployment involved several key components: * Multi-region deployment across various AWS Regions to ensure global coverage * Integration with AWS Neuron SDK for optimal performance on Inferentia chips * Container-based deployment on Amazon EC2 Inf2 instances * Multiple model replicas deployed on the same instance to maximize resource utilization **Results and Impact** The implementation achieved significant business outcomes: * 50% cost reduction compared to comparable EC2 instances * Ability to process billions of videos daily * Maintained high accuracy in content moderation and understanding * Improved platform safety and user experience through better content filtering **Monitoring and Optimization** The team implemented comprehensive performance monitoring: * Used auto-benchmark and profiling tools to continuously optimize performance * Monitored end-to-end response time * Analyzed various parameters including tensor parallel sizes, compile configurations, sequence lengths, and batch sizes * Implemented multi-threading and model replication across multiple NeuronCores **Future Developments** ByteDance is working on several forward-looking initiatives: * Development of a unified multimodal LLM that can process all content types * Creation of a universal content tokenizer for alignment within a common semantic space * Plans to evaluate and potentially adopt AWS Trainium2 chips for future workloads * Continuous optimization of the content understanding process **Technical Challenges and Solutions** The implementation required solving several complex technical challenges: * Memory Optimization: Careful management of model size and batch processing to maximize accelerator utilization * Latency Requirements: Balancing throughput with strict latency constraints for real-time content moderation * Scale Management: Handling the massive volume of daily video processing while maintaining consistent performance * Integration Complexity: Ensuring smooth interaction between different components of the multimodal system This case study demonstrates several key lessons for LLMOps practitioners: * The importance of hardware-specific optimization in large-scale ML deployments * The value of comprehensive performance optimization strategies * The benefits of close collaboration with infrastructure providers * The necessity of balancing cost, performance, and accuracy in production ML systems ByteDance's implementation shows how sophisticated LLMOps practices can be successfully applied to solve real-world problems at massive scale. Their solution demonstrates that with careful optimization and the right infrastructure choices, it's possible to deploy complex multimodal LLMs cost-effectively while maintaining high performance standards.

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